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Paid Media Strategy & Operations

Your paid media team
without the full-time
investment

Your team runs paid media. We make it work better.

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What we offer

Three ways to
work together

Every engagement starts with a real conversation. We'll tell you honestly which service fits where you are right now.

01

Paid Media Operations Audit

L'état des lieux · The Baseline

We audit your paid media operations end to end and give you a clear diagnosis plus a prioritized action plan.

Good fit if

  • Your paid media is running, but something feels off
  • You're not sure what's broken or where to start
  • You've tried to fix the same problems more than once without success

What's included

  • Campaign structure and account review across all active channels
  • Budget tracking and reconciliation audit
  • Reporting workflow and dashboard assessment
  • Team process mapping — who owns what, where things fall through the cracks
  • Gap analysis and prioritized recommendations report

Timeline

2 to 4 weeks

02

Paid Media Operations Partner

Le partenariat · The Partnership

Once you know where the gaps are, let's fix them. We become your senior operations partner on a fractional basis, rebuilding your processes, reporting systems, and operational frameworks alongside your team.

Good fit if

  • You have a capable in-house team that's stretched too thin
  • You need someone who can build durable systems, not just advise and leave
  • You want ongoing strategic oversight of budget, performance, and execution
  • You're ready to commit 3 or more months to see meaningful results

What's included

  • Weekly or biweekly working sessions: review performance, unblock issues, move priorities forward
  • Ongoing budget oversight and reconciliation check-ins
  • Performance reporting that evolves with your team's needs
  • Documented process improvements as they surface
  • Team enablement: your team understands the why, not just the what
  • A senior escalation point when needed

Timeline

Ongoing · 8 to 12 hrs/week · Minimum 3-month commitment

03

Fractional Media Specialist

L'expert intégré · The Expert

Senior paid media thinking, embedded in your team, without a full-time hire. Strategic ownership from analysis to execution. No agency overhead. Flexible engagement.

Good fit if

  • You're running paid media but don't have a dedicated media person internally
  • You have execution capacity but no senior strategic layer
  • You need one person who owns strategy and execution
  • You're navigating a new channel, new market, or growth moment
  • You want a thinking partner, not just a vendor

What's included

  • Brief analysis and goal-setting
  • Strategic groundwork: audience, brand, competitor, market analysis
  • Media strategy and channel approach
  • Campaign planning and execution oversight
  • Performance reporting frameworks
  • Ongoing strategic support

Timeline

Flexible · Monthly retainer or project-based

Claudia Saraguro, founder of À Part Studio Claudia Saraguro · Founder

Who's behind À Part

Built from
the inside out

Claudia spent 10 years inside agencies doing paid media strategy and brand thinking. She worked on complex accounts, leading teams, solving problems others couldn't see.

But the teams were held back. Unsustainable pace. Broken structure. A gap between what they could do and what the system let them do.

So she built À Part to do it differently.

The name is French: à part means distinct, set apart. That's À Part — work that's genuinely different from what teams can get anywhere else.

Based in Montréal · Working across Canada and the USA

Let's start with
a conversation

Discovery calls are free, no-pressure, and focused on understanding your situation before anything else. The right fit matters more than a fast close.

Book a discovery call Not ready for a call yet? Reach Claudia directly:
hello@apartstudio.ca  ·  LinkedIn

What to expect

  • A 30-minute conversation, no slide deck required
  • Honest assessment of whether there's a real fit
  • Clear next steps, not a vague follow-up
  • No pressure, no pitch, no hard sell
  • A proposal only if it makes sense for both sides